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Protecting IP, Ambush Marketing, and Major Sports Events: The Vancouver 2010 Olympic Case Study

Protecting IP, Ambush Marketing, and Major Sports Events: The Vancouver 2010 Olympic Case Study

Hi IP’ers,   Hoping your exam seasons are wrapping up smoothly!   With former VANOC President and CEO, John Furlong, making his recent pitch to the Vancouver Board of Trade for the 2030 Olympic Winter Games, I thought it was fitting to explore how the 2010 Games handled their IP protections for my term paper. […]