Hoping your exam seasons are wrapping up smoothly!
With former VANOC President and CEO, John Furlong, making his recent pitch to the Vancouver Board of Trade for the 2030 Olympic Winter Games, I thought it was fitting to explore how the 2010 Games handled their IP protections for my term paper.
The issue of ambush marketing has been particularly controversial in the sports world. This paper therefore focuses on special legislation passed in advance of the Vancouver 2010 Winter Olympic and Paralympic Games and the enhanced powers afforded to VANOC in protecting against ambush marketers.
Cheers to a great semester,