As I was walking in Vancouver I passed a restaurant using the word Chick, and using the C to depict a chicken. This immediately led to thoughts about whether this could be a problem in comparison to Chick-fil-A.
While there does not appear to be any news on the possibility for infringement, this case may raise similarities to that of Orkin with regard to passing off.
A list of Chick-fil-A trademarks in the US may be found here: https://www.gerbenlaw.com/trademarks/restaurants/chick-fil-a/#97394180
While there is no available information regarding Chick-fil-A trademarks in Canada, Chick-fil-A does have a restaurant in Canada meaning there may also likely be a trademark infringement claim possible.
Communications Law
This is so interesting. It does immediately ring passing off bells since it seems the word Chick with the C depicting the chicken is only there to benefit from the foreign good-will of Chick-fil-A. The marketing looks silly otherwise, to have “Chick” followed by the word “Chicken”. 👀 Either the marketing team deserves a side-eye for their questionable choice, or they’re clearly trying to be confused for Chick-fil-A.
Super cool catch!