The “Tech Suit” Controversy of 2009: How Patents Shaped the Market for Competitive Swimwear
As a former competitive speed swimmer, I have long been interested in racing swimsuit technologies, particularly the “tech suit” controversy of 2009. I used this project as an opportunity to investigate if and how IP law shaped the tech suit controversy, and how Speedo went from a position of market supremacy in August 2008 to […]