Huawei applied for EU trademark protection for a logo in 2017 for use in association with computer hardware. Chanel opposed the application, arguing the representation of two intertwining half-rings was similar to its protected logo, which it uses for products such as cosmetics, perfumes, and clothing. The EU General Court in Luxembourg found there to be insufficient similarities between the two logos for Chanel to raise a successful challenge.
“In particular, Chanel’s marks have more rounded curves, thicker lines and a horizontal orientation, whereas the orientation of the Huawei mark is vertical.”
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Communications Law