Trademarking Your Face: The New Frontier Against Deepfakes?

Trademarking Your Face: The New Frontier Against Deepfakes?

AI: An Acute Issue? Trademarks traditionally serve a commercial function by allowing a person to distinguish their goods or services from those of others.[1] However, amidst the rapid adoption of artificial intelligence (AI) technologies, and the resultant proliferation of deepfakes,[2] could trademarks emerge as a potential safeguard against the unauthorized exploitation of one’s physical likeness? English television […]