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Chili(e) crunch: inherently distinctive or merely descriptive?

Chili(e) crunch: inherently distinctive or merely descriptive?

David Chang’s food empire Momofuku has been in the news this week for sending cease and desist letters to other food brands, some of which are small businesses, who have used the term “chile crunch” or “chili crunch” on their products. The letters state that Momofuku is the “owner of all trademark rights” to both […]